Rob "Chief" Roy is a decorated SEAL Team Six veteran with over two decades of experience in covert operations worldwide. After retiring from one of the military's most elite units, he founded Trident Coaching and Consulting (www.trident-cc.com), bringing Navy SEAL-inspired leadership principles to executives and organizations across industries. Through programs like Leadership Under Fire, Battlefield to the Boardroom, and Execute with Discipline Leadership 365, Rob equips leaders with the decision-making skills, trust-building frameworks, and disciplined mindsets that drive real results — earning him 4 of 7 YPO-WPO BEST of the BEST awards with an average rating of 9.7.

A multi-published author, sought-after speaker, and media personality featured on Bloomberg TV, Fox News, NBC, Business Insider, and Inc., Rob's influence extends far beyond the boardroom. His books — including The Art of War: Leadership Lessons from a Navy SEAL and his forthcoming It's Culture, Not Color — Where Do I Fit In? — reflect his lifelong commitment to awareness, self-confidence, and personal accountability. Simply put, Rob Roy is proof that the lessons forged in the world's most demanding environments can transform any team, any culture, and any organization.